Apart from the chat room, instant messenger and e-mails created for communication and dialogue beyond the region is the emergence of innovations that help man build opportunities for interaction. The need for personalized and human face aspect of building online communities is slowly changing the landscape of Internet technology.
Blogs / "weblogs" or blogs is the latest gift of Internet technology to people around the world. This is the update post, appears an entry or piece of personal life, of mundane or bizarre in nature. For most, a "blog" is a personal, unedited, and authentic journal meant to be shared in an online community. Blog site is a place where bloggers can publish anything; thoughts, feelings, photos, special events, experiences, comments on issues and so on. This is more of an online diary with videos, links, documents, newsletters and opinions about what topics you're interested.
Blogs are made to welcome the insights and opinions of all and therefore, should not be written to sound intimidating and too formal. This kind of blog is a sure way to turn off readers. In the basics of blogging, the tone of the conversation would be more appropriate to reach the desired audience.
Blogging is all about individuals reaching out to others. Having a blog has a series of advantages:
- Freedom of Expression. If you want people to hear you and give their own opinion, this is the best way to create lines of communication.
- Networking is the best. Having a blog is a good platform for exchanging genuine ideas from consumers to you as a marketer of a particular product. Sound opinion and point of view better than just showing the offering price.
- Excellent advertising platform. Blogging is a new way to advertise products, a refreshing change from the traditional advertising outlets and is cost-effective.
- Tube of public opinion about the products and services. The key is good and interesting titles with new ideas presented in your content. This is a quick and repeated assurance responses from your readers. Blogs are a very good place for the exchange of ideas between the seller and consumer. Good for measuring public opinion about services and products, even political and business issues together.
- Useful tool for internal communication. This will help your company to build a knowledge-based society employees. Also good to take advantage of employee relations and identifying the issues of human resources in advance.
- Other benefits like search engine optimization (SEO) will help your blog be seen often by as many people as you want. This is a very good exposure for your products and services.
Many blog hosting services are available on the Internet. But the fundamental question is which one of the service would be best to start your business blog program-Business people are usually clueless technological innovations recently that will help them maximize their marketing potential. For these beginners, it is best to study first the services offered by blog hosts. Ineffective business blogging program may damage marketing opportunities rather than enrich them.
A company may decide to do the following depending on the capacity and needs: 1) Host their own blog service, 2) Pay someone else to host the service, or 3) Setup a "blog aggregator page" and ask the employees to choose their blog hosting services individually. There are paid and free services available to individuals.
Business blogs, they are required to have the latest blogging features, if not, this will prevent them from maximizing the marketing, public relations and SEO potentials.
Keep in mind that blogs should have the following basic importance:
COMMENTS. Welcoming comments provide opportunity for dialogue. In business blogs, they are a customer feedback mechanism is good. This helps develop better customer based from loyalty and trust. Blogging is an innovative way to communicate with your customers.
TrackBack. This helps in maximizing company and product exposure. Through this service, consumers can get back to you for more posts and updates without difficulty finding you. If your blog popular in certain online communities likely will link back to your blog site everywhere online, other blog sites or even websites.
CATEGORIES AND TAGS. This well help in classifying blog searches for ease of navigation and search sites. Categories act as libraries because it classifies posts by subject matter such as business, distance learning, e-commerce, online auctions, etc. Tags, assist in the classification, especially in the blog search engine Technorati. Prospective customers and new clients to find blogs on specific topics of interest by clicking on tags only.
RSS feed. Really Simple Syndication is the feed from your blog that is sent out to the internet, and collected through a variety of news readers and aggregators.
If your company is to build a business blogging program, the choice is to be provided by hosting companies shortlisted for the service. Free blog hosting the popular but they are more suitable for personal online journals. Paid blog hosting offer unlimited packages best for your company's needs. You may want to suggest checking a few blogs that use the host first, read and check the layout and design them. Another important thing to consider is a reliable technical support the host has.
After, select the blog host, a team must be ready to plan the design and structure of the blog: Team should:
- Creating a style that meets the needs of the audience;
- Establish an open, credible tone;
- Schedule weekly update blog - ideally, several times a week;
- Includes weblinks of other sites and blogs;
- Post a blog should be in "first person;"
- Focus on the business blog objective, and,
- Maintain an honest, interesting conversation quality.
Remember, whatever the appearances, style and content found on your blog is a reflection of you and your company.
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All Blogger Must Know About Blog Hosts - Blogging Tips
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